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The Doors were an L.A. band, born on the strip, wildly popular and about to make it big—Elektra was releasing the debut album. And when Holzman hung their four faces high above Sunset, he wasn’t so much trying to sell records as making a statement: The Doors are here, and Elektra’s got ’em!

“No other company was doing that,” recalls Robbie Krieger, the band’s guitarist. “They didn’t know if they were gonna make their money back on something like that. It was just more of an ego trip, I would say, for the record company and us.”

Celsi, A. (2017, June 4). Revisiting the Golden Age of Rock Billboards on the Sunset Strip. Retrieved from ww2.kqed.org

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Jim Morrison by Stephan Beauvais

Jim Morrison Project

The Jim Morrison Project is an audio & visual anthology detailing the life of Jim Morrison through his poetry, films, art, spoken word & music with The Doors.