The Doors were an L.A. band, born on the strip, wildly popular and about to make it big—Elektra was releasing the debut album. And when Holzman hung their four faces high above Sunset, he wasn’t so much trying to sell records as making a statement: The Doors are here, and Elektra’s got ’em!
“No other company was doing that,” recalls Robbie Krieger, the band’s guitarist. “They didn’t know if they were gonna make their money back on something like that. It was just more of an ego trip, I would say, for the record company and us.”
Celsi, A. (2017, June 4). Revisiting the Golden Age of Rock Billboards on the Sunset Strip. Retrieved from ww2.kqed.org