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The Doors were an L.A. band, born on the strip, wildly popular and about to make it big—Elektra was releasing the debut album. And when Holzman hung their four faces high above Sunset, he wasn’t so much trying to sell records as making a statement: The Doors are here, and Elektra’s got ’em!

“No other company was doing that,” recalls Robbie Krieger, the band’s guitarist. “They didn’t know if they were gonna make their money back on something like that. It was just more of an ego trip, I would say, for the record company and us.”

Celsi, A. (2017, June 4). Revisiting the Golden Age of Rock Billboards on the Sunset Strip. Retrieved from ww2.kqed.org

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A musical memory from the sixties thanks to the iconic rock band The Doors. It's 50 years since the band released its debut album of the same name and they returned to the stage to mark the date with a special performance.

Surviving members John Densmore and Robby Krieger joined hundreds of fans to celebrate January 4th which was designated 'Day Of The Doors' in Los Angeles. Many waited for hours in the rain in the Venice neighbourhood of the city where the band was formed.

"I am the lizard king, I can Snapchat anything," croons Jim Morrison's ghost. Or maybe I'm hallucinating, stirred by the wind, rain and ubiquitous smoke on this Thursday in Venice.

A half-century ago this month, The Doors released their eponymous debut, a record so indelible that the "Light My Fire" organ line soundtracks every imagined flashback of '60s L.A. In tribute, the city of Los Angeles officially proclaimed Jan. 4 the "Day of The Doors," complete with a beach-adjacent ceremony featuring the surviving band members, lifelong L.A. residents drummer John Densmore and guitarist Robby Krieger.

Jim Morrison by Stephan Beauvais

Jim Morrison Project

The Jim Morrison Project is an audio & visual anthology detailing the life of Jim Morrison through his poetry, films, art, spoken word & music with The Doors.